Taiichi Ohno explained that the market (or bid team!) sets the price
which can be charged; therefore the only sure way to make a profit is to reduce costs. However, you have to first understand real costs and how they change. Caitlin Shields, Associate & 5D Quantity Surveyor at
Mitchell Brandtman, explains how MB go about this through the use of 5D.
Watch below: https://youtu.be/vgkYbr904yI